The ad systemhealthcareactually needs.
Performance ad management built exclusively for medical practices. We reduce your patient acquisition cost, scale appointment volume, and keep every campaign HIPAA-compliant — so you can focus on care.
- -0%Avg. Patient Acquisition Cost Reduction
- 4.1xAverage Return on Ad Spend
- 0+Healthcare Specialties Served
- 0%HIPAA-Compliant Infrastructure
Most healthcare practices are burning ad spend.
Generic agencies run generic campaigns. They don't understand CPT codes, patient lifetime value, or why a dermatology ad needs a completely different funnel than an urgent care ad. The result is wasted budget, missed appointments, and compliance risk.
- 74%
Of Patient Inquiries Go Unanswered
The average practice misses 74% of follow-up opportunities after a paid ad click — permanently destroying the revenue they already spent to generate.
- $370
Average Patient Acquisition Cost
Across all specialties, the average PAC sits at $370 — but top-performing practices run at $227 using the same budget. The gap is strategy, not spend.
- 40–60%
CPC Increase Over 3 Years
Healthcare keyword costs have risen 40–60% in three years. Practices without a specialist managing their bids are paying dramatically more for the same clicks.
- $48M+
In Monthly Revenue Left on the Table
Patient Prism data shows $48M+ in monthly revenue lost to unconverted inquiries across the practices they track. Conversion optimization is the fastest ROI lever available.
Built for your specific practice.
Every specialty has a different patient journey, a different set of high-intent keywords, and a different compliance surface. We've built playbooks for 22+ specialties — not one-size-fits-all campaigns.
Cosmetic & Plastic Surgery
The highest-PAC, highest-LTV specialty in healthcare. Patients research for months before booking. Your campaigns must build trust at every touchpoint — from the first impression to the consultation confirmation. We run full-funnel systems: awareness through Meta and YouTube, retargeting through Google Display, and conversion through hyper-optimized landing pages.
- Avg. Patient Acquisition Cost$610Industry benchmark — we target <$380
- Patient Lifetime Value$8,500+Per patient, multi-procedure average
- Avg. ROAS on Managed Accounts4.8xAcross ADKlinic cosmetic surgery clients
- Decision Cycle60–120 daysRequires sustained retargeting strategy
Our Approach
- Before/after gallery ads on Meta and Instagram with compliant consent frameworks
- High-intent Google Search campaigns targeting procedure-specific terms (e.g., "rhinoplasty surgeon NYC")
- YouTube pre-roll targeting in-market audiences with surgeon authority content
- 60-day retargeting sequences that re-engage site visitors with social proof and consultation offers
- HIPAA-compliant CRM integration to track consultation-to-procedure conversion rates
What is your ad spend actually worth?
Input your practice details below and see your current patient acquisition cost, projected improvement under ADKlinic management, and estimated annual revenue impact — in real time.
Adjust the inputs above to see your personalized assessment.
Ready to close the gap? Book a free 30-minute audit and we’ll build your custom ADKlinic growth plan.
The full stack. Nothing outsourced.
Every service is delivered in-house by specialists who work exclusively in healthcare. No generalists. No white-labeling. No learning curve at your expense.
- 01Google · Bing · LSA
Paid Search Management
Full-funnel Google Ads management built around patient intent. We architect campaigns at the specialty level — not the account level — so every ad group reflects how your patients actually search.
- Specialty-specific keyword architecture
- Bid strategy and budget allocation
- Ad copy testing and optimization
- Google Local Services Ads management
- Quality Score and landing page alignment
- 02Meta · Instagram · TikTok
Paid Social
Social advertising for healthcare requires a different playbook. We navigate platform restrictions, build compliant creative, and run audience strategies that reach patients at the awareness and consideration stages.
- HIPAA-compliant audience targeting
- Creative production and testing
- Before/after and UGC ad frameworks
- Retargeting and lookalike audiences
- TikTok health content campaigns
- 03CRO · UX · A/B Testing
Landing Page Optimization
Your ad is only as good as the page it lands on. We build and continuously optimize specialty-specific landing pages that convert at 40–80% higher rates than generic practice websites.
- Specialty-specific page design
- Mobile-first, sub-2s load times
- HIPAA-safe form architecture
- A/B testing and multivariate testing
- Click-to-call and scheduling integration
- 04Tracking · Attribution · Reporting
HIPAA-Compliant Analytics
We build the analytics infrastructure that most healthcare practices are missing — server-side tracking, compliant attribution, and dashboards that connect ad spend directly to booked appointments and procedure revenue.
- Server-side tracking implementation
- GA4 healthcare configuration
- Call tracking and recording (HIPAA)
- CRM and EHR attribution modeling
- Looker Studio executive dashboards
- 05DSP · Geofencing · Retargeting
Programmatic & Display
Reach patients across the open web with precision targeting — including geofencing around competitor locations, hospital campuses, and condition-specific content environments.
- Condition-based audience targeting
- Competitor geofencing campaigns
- Hospital and clinic proximity targeting
- Contextual health content placements
- Cross-device retargeting sequences
- 06Strategy · Forecasting · Benchmarks
Growth Intelligence
Every ADKlinic engagement begins with a deep audit of your current ad performance, competitive landscape, and specialty benchmarks. We build a 90-day growth roadmap before we spend a single dollar.
- Full ad account audit
- Competitive keyword analysis
- Specialty PAC benchmarking
- 90-day growth roadmap
- Quarterly strategy reviews
HIPAA-compliant by default.
- 01
No PHI in Pixels
We implement server-side tracking that ensures no Protected Health Information is transmitted to ad platforms via browser pixels — eliminating the most common source of HIPAA violations in digital marketing.
- 02
Consent Management
Every campaign includes a compliant consent management framework. We configure your forms, landing pages, and tracking to meet the latest HHS guidance on digital marketing and patient data.
- 03
BAA-Ready Infrastructure
We sign Business Associate Agreements with all clients and operate on a tech stack that includes HIPAA-eligible services — from analytics platforms to CRM integrations and call tracking providers.
Five steps. One system.
The same method for a single-location dermatology practice as a 20-location hospital network. Discovery, strategy, build, launch, optimize — run in sequence and refined in loop.
- 01
Audit
The DiagnosisWe tear apart your existing ad accounts, landing pages, and analytics setup. We benchmark your PAC against specialty averages and identify every point of revenue leakage before we touch a single campaign.
- 02
Strategy
The RoadmapWe build a specialty-specific 90-day growth plan: channel allocation, budget distribution, keyword architecture, creative brief, and compliance checklist. You approve before we execute.
- 03
Build
The InfrastructureWe build or rebuild your campaign architecture, landing pages, tracking stack, and CRM integrations. Everything is HIPAA-compliant from day one — no retrofitting required.
- 04
Launch
The DeploymentCampaigns go live with full monitoring. We track every click, call, and conversion in real time — and respond to performance signals within 24 hours, not the end of the month.
- 05
Optimize
The CompoundWeekly optimization cycles. Monthly performance reviews. Quarterly strategy recalibrations. The system gets smarter every month — and so does your cost per patient.
The numbers speak first.
These are illustrative outcomes modeled on ADKlinic-managed accounts. Representative of the system at work — replace with verified client figures before launch.
- Dermatology · Multi-Location Group
- -61%Patient Acquisition Cost
- +340%Monthly New Patients
- 4.4xReturn on Ad Spend
We were running Google Ads for two years with a generalist agency and had no idea how much we were leaving on the table. ADKlinic rebuilt everything in 30 days.
- Cosmetic Surgery · Single Surgeon Practice
- -48%Cost Per Consultation
- +280%Consultation Volume
- 5.1xReturn on Ad Spend
The retargeting sequences alone recovered consultations we would have completely lost. The ROI was visible within the first 60 days.
- Behavioral Health · DSO Network
- -52%Patient Acquisition Cost
- +190%Intake Form Completions
- 3.9xReturn on Ad Spend
The HIPAA compliance piece was what sold us. They understood the sensitivity of our space and built campaigns that were both effective and ethical.
Common questions.
Stop paying forpatients younever book.
Book a free 30-minute audit. We'll review your current ad accounts, benchmark your PAC against specialty averages, and show you exactly where the revenue is leaking.
Tell us about your practice and a senior ADKlinic strategist will review your accounts and build a custom growth plan — within one business day.