Michael K
Founding Partner, Strategy
StrategySINCE 1999
Now accepting Q1 engagements
Accelerating the growth of the world’s most ambitious brands.
For 25 years we've partnered with category-defining brands in entertainment, gaming, wellness, and finance — building performance, brand, and creative as one integrated system.
We craft work that lives in culture and lingers in memory.
Our campaigns don't just get seen—they get talked about, reposted, rewatched, and never forgotten.
A24
MetaGoogleTikTok
- +320%Social engagement
- +87%Audience retention
- 4.2xReturn on ad spend
Case study →View →
Lionsgate
MetaGoogleYouTube
- +1,200%Trailer views
- -45%Acquisition cost
- 3.8xFranchise awareness
Case study →View →
Activision Blizzard
MetaGoogleTwitch
- +400%Pre-orders
- +215%Player acquisition
- -68%Cost per new user
Case study →View →
Epic Games
MetaTikTokYouTube
- +1,600%In-game purchases
- +520%New player signups
- +78%Retention rate
Case study →View →
Riot Games
TwitchYouTubeTikTok
- +800%Tournament views
- +340%Merchandise sales
- 5.2xSocial engagement
Case study →View →
Square Enix
MetaGoogleYouTube
- +750%Pre-sales
- +230%Digital downloads
- -42%Customer acquisition cost
Case study →View →
Proven Skincare
MetaGoogleEmail
- +480%Subscription revenue
- -65%Customer acquisition cost
- 3.7xReturn on ad spend
Case study →View →
Nutrafol
MetaGoogleEmail
- +320%Recurring revenue
- +58%Customer retention
- 4.2xReturn on marketing
Case study →View →
Eight Sleep
MetaGoogleEmail
- +580%Direct sales
- -42%Cost per acquisition
- 3.9xConversion rate
Case study →View →
Sugarbearhair
MetaTikTokInstagram
- +1,200%Social conversions
- +380%Influencer ROI
- +75%Repeat purchase rate
Case study →View →
NBA
MetaGoogleYouTube
- +420%Digital engagement
- +280%Merchandise sales
- 3.5xInternational reach
Case study →View →
Quicken
MetaGoogleEmail
- +350%Premium subscriptions
- -48%Customer acquisition cost
- 4.1xLifetime value
Case study →View →
JPMorgan Chase
MetaGoogleLinkedIn
- +280%Digital applications
- -52%Cost per acquisition
- 3.2xReturn on marketing
Case study →View →
BCG Digital Ventures
MetaGoogleLinkedIn
- +320%Qualified leads
- +45%Conversion rate
- 4.5xReturn on ad spend
Case study →View →
A24
MetaGoogleTikTok
- +320%Social engagement
- +87%Audience retention
- 4.2xReturn on ad spend
Case study →View →
Lionsgate
MetaGoogleYouTube
- +1,200%Trailer views
- -45%Acquisition cost
- 3.8xFranchise awareness
Case study →View →
Activision Blizzard
MetaGoogleTwitch
- +400%Pre-orders
- +215%Player acquisition
- -68%Cost per new user
Case study →View →
Epic Games
MetaTikTokYouTube
- +1,600%In-game purchases
- +520%New player signups
- +78%Retention rate
Case study →View →
Riot Games
TwitchYouTubeTikTok
- +800%Tournament views
- +340%Merchandise sales
- 5.2xSocial engagement
Case study →View →
Square Enix
MetaGoogleYouTube
- +750%Pre-sales
- +230%Digital downloads
- -42%Customer acquisition cost
Case study →View →
Proven Skincare
MetaGoogleEmail
- +480%Subscription revenue
- -65%Customer acquisition cost
- 3.7xReturn on ad spend
Case study →View →
Nutrafol
MetaGoogleEmail
- +320%Recurring revenue
- +58%Customer retention
- 4.2xReturn on marketing
Case study →View →
Eight Sleep
MetaGoogleEmail
- +580%Direct sales
- -42%Cost per acquisition
- 3.9xConversion rate
Case study →View →
Sugarbearhair
MetaTikTokInstagram
- +1,200%Social conversions
- +380%Influencer ROI
- +75%Repeat purchase rate
Case study →View →
NBA
MetaGoogleYouTube
- +420%Digital engagement
- +280%Merchandise sales
- 3.5xInternational reach
Case study →View →
Quicken
MetaGoogleEmail
- +350%Premium subscriptions
- -48%Customer acquisition cost
- 4.1xLifetime value
Case study →View →
JPMorgan Chase
MetaGoogleLinkedIn
- +280%Digital applications
- -52%Cost per acquisition
- 3.2xReturn on marketing
Case study →View →
BCG Digital Ventures
MetaGoogleLinkedIn
- +320%Qualified leads
- +45%Conversion rate
- 4.5xReturn on ad spend
Case study →View →
Aboutiv.
We build growth systems.
For over 25 years, we have partnered with the world's most ambitious brands — merging digital precision, creative refinement, and global expertise to craft bespoke marketing ecosystems that mirror their vision and ambition.
We architect high-performance systems that evolve with our clients' brands, integrating predictive analytics, omnichannel media, brand storytelling, and UX innovation. The result is growth that compounds — not campaigns that expire.
Across 19+ industries and two continents, we work as an embedded partner to leadership teams that need to move decisively. The work is measured. The relationships last.
- 25+YearsBuilding growth systems
- 200+BrandsServed worldwide
- 10B+ImpressionsDelivered across channels
- 19+IndustriesOf working knowledge
Servicesv.
Services© — Built beyond execution. Growth intelligence, organic, performance, and creative, unified as one system.
01
Growth Intelligence
the foundationWe turn fragmented data into actionable insight — engineering the systems that power smarter decisions, higher conversion, and sustained growth.
- Data Strategy & Attribution
- Analytics & Insight Modeling
- Conversion Optimization
- Experience Optimization
- Front-End Systems
- Performance Operations
02
Organic Growth
the compoundWe engineer compounding visibility — turning content, search, and partnerships into long-term acquisition channels that don't expire.
- Search Engine Optimization
- App Store Optimization
- Content Systems
- Digital PR & Authority
- Influencer & Partnership
- Organic Social
- Lifecycle & Email
03
Performance Marketing
the precisionWe deploy capital with precision — building scalable acquisition systems across every major platform with measurable, attributable returns.
- Media Strategy & Allocation
- Paid Search & Social
- Programmatic & Display
- Marketplace Advertising
- Streaming & Emerging Channels
04
Creative Systems
the surfaceWe build scalable creative engines — producing assets, experiences, and narratives that drive performance without sacrificing craft.
- Creative Direction
- Brand Identity
- Content Production
- Digital Experience Design
- Motion & Visual Design
- UI / UX Systems
Selected work.
Recent engagements across entertainment, gaming, wellness, and finance. A fuller record is available on request.
Vertical /6 / 6
MMXXV · Gaming
NO. 001Epic Games
Challenge
Plateauing in-app purchases and rising CPAs despite a healthy paid budget.
What we did
Rebuilt creative-first paid acquisition across Meta, TikTok, and YouTube with weekly creative iteration tied to LTV cohorts.
Result
+1,600% in-game purchases · +520% new signups · +78% retention
MMXXV · Film
NO. 002A24
Challenge
Crowded slate release window with competing tentpoles eroding share of voice.
What we did
Built an end-to-end campaign system across paid social, influencer, and earned, sequenced to cultural beats around release.
Result
+320% social engagement · 87% audience retention · 4.2x digital ROI
MMXXV · Wellness
NO. 003Eight Sleep
Challenge
Direct sales stagnating while paid acquisition costs climbed quarter over quarter.
What we did
Designed a multi-channel acquisition engine across Meta, Google, and lifecycle email, with weekly creative testing and offer iteration.
Result
+580% direct sales · -42% CPA · 3.9x conversion rate
MMXXIV · Film
NO. 004Lionsgate
Challenge
Franchise relaunch into a fragmented audience with declining trailer view-through.
What we did
Engineered a franchise launch system across Meta, Google, and YouTube, with cohort-targeted creative rotated against engagement signals.
Result
+1,200% trailer views · -45% acquisition cost · 3.8x awareness lift
MMXXIV · Wellness
NO. 005Nutrafol
Challenge
Subscriber churn outpacing acquisition with attribution gaps obscuring true ROI.
What we did
Overhauled lifecycle and attribution stack, layered a subscription growth engine, and tuned creative to retention triggers.
Result
97% client retention · +320% recurring revenue · 4.2x marketing ROI
MMXXIV · Beauty
NO. 006Sugarbearhair
Challenge
Saturated influencer marketplace producing impressions without measurable conversion.
What we did
Rebuilt the creator network around measurable performance, with tracked codes, brief standardization, and creative tied to direct response.
Result
+1,200% social conversions · +380% influencer ROI · +75% repeat purchase
How we work.
Five steps, run in sequence and refined in loop. Discovery, strategy, creative, launch, optimize — the same method for a three-month launch as a multi-year partnership.
the research
We start in the data. Industry trends, consumer behavior, competitive landscape, and brand audit — synthesized into a clear read on where the opportunity actually is.
the roadmap
From the research, we draft a roadmap — channels, KPIs, allocation, and timelines. Every initiative is tied to a measurable outcome before we touch a creative or a media buy.
the surface
Designers, producers, and strategists build the assets and experiences. Brand voice stays consistent across paid, organic, and lifecycle — no surface left to chance.
the deployment
We manage the deployment end to end — tagging, attribution, QA, creative rotation, and channel pacing. Nothing ships until it's instrumented.
the compound
Post-launch is where the work really starts. We measure, iterate, and feed learnings back into strategy — turning each engagement into a system that compounds over time.
Impact.
Their work doesn’t just look good — it compounds.
James Peterson
CMO · Horizon Ventures
“AYMI rebuilt our acquisition engine from the ground up. Twelve months in, CAC is down forty percent and we're scaling channels we'd previously written off.”
Sophia Williams
VP Growth · Eight Sleep
“Strategy is rigorous, creative is sharp, reporting is honest. We don't pitch them anymore — we just keep extending the engagement.”
Nicolas Sanchez
Head of Marketing · Aesop
“Their lifecycle work added eleven points of contribution margin in a single quarter. Quietly, the highest-leverage partnership we've ever signed.”
Emma Lee Robinson
Director of Brand · Glossier
“After twenty agencies in a decade, AYMI is the first one that's treated growth like an engineering problem. The compounding is real — and it shows up in every quarterly review.”
Deborah Keith
CMO · Nutrafol
“They diversified us off a single channel in under six months. Paid is now thirty percent of mix instead of seventy — and revenue is up across the board.”
Marcus Chen
VP Performance · Olipop
“The brand systems they built outlived three CMOs. That's the test, and AYMI passed it.”
Alicia Rodriguez
Brand Director · Allbirds
“Our launch campaign drove record pre-orders and reset the benchmark for the category. ROI exceeded our model by 215 percent — and the playbook keeps producing.”
Michael Reynolds
SVP Marketing · On Running
“They reimagined our digital presence and tied every surface back to revenue. E-commerce conversion is up 78 percent — and we finally have a brand story that holds across markets.”
Chase Fisher
Founder and CEO · Blenders Eyewear
“The integrated work AYMI delivered for our launch was, simply, the best agency output we've seen in fifteen years. Acquisition cost dropped 42 percent — while engagement metrics soared.”
Sarah Johnson
Global Marketing Director · A24
“Deep cultural fluency, no hand-waving. Their messaging tested better than anything we've shipped — and our pre-sales jumped 186 percent versus the prior release.”
David Martinez
SVP Marketing · Hims
“AYMI understood the cereal aisle better than we did. The campaign hit every KPI — including the soft ones nobody usually measures.”
Jennifer Park
VP Brand · Magic Spoon
Trusted by61 of 200+
Film
Wellness
Gaming
Healthcare
Education
TootsVenture
Fashion
Hospitality
Finance
E-Commerce
Music
Black Eyed PeasElvis CostelloLinkin ParkCarrie UnderwoodFred Again..Sports
Senior hands, end to end.
AYMI is led by a tight, senior team. No layers between you and the people doing the work — strategists, creatives, and growth operators who own the outcome end to end.
M. Halberg
Partner, Creative Direction
Creative DirectionSINCE 1999
April Y.
Partner, Performance & Connections
ConnectionsSINCE 2019
S. Aubergine
Editorial Director
EditorialSINCE 2020
L. Voss
Design Director, Identity Systems
Identity SystemsSINCE 2021
R. Marchetti
Strategy Director
StrategySINCE 2021
J. Nakashima
Growth Director, Performance
PerformanceSINCE 2022
C. Bellocq
Producer, Studio
StudioSINCE 2023
Field notes on growth.
Short, opinionated pieces from the team — on performance, attribution, brand, and how growth actually compounds in the wild.
NO.DateTitleAuthorRead
- 046MAY · MMXXVI
Brand vs. growth: the fake war
April Y.3 min → - 045MAY · MMXXVI
The metrics that close loops
April Y.3 min → - 044MAY · MMXXVI
How growth systems compound
Michael K11 min → - 043APR · MMXXVI
Performance creative in the era of zero-cookie attribution
M. Halberg6 min → - 042APR · MMXXVI
Why most CAC calculations are wrong
April Y.6 min → - 041MAR · MMXXVI
Healthcare growth, regulated by design
Michael K6 min → - 040MAR · MMXXVI
B2B brand and demand on one budget
L. Voss6 min → - 039MAR · MMXXVI
Performance with a compliance budget
April Y.6 min → - 038MAR · MMXXVI
Brand and performance are not separate budgets
L. Voss6 min → - 037MAR · MMXXVI
Subscription LTV is a creative problem
S. Aubergine5 min → - 036MAR · MMXXVI
365 days is the season
Michael K5 min → - 035MAR · MMXXVI
Trailer-to-trailer is the MMM
April Y.5 min → - 034MAR · MMXXVI
The pre-order curve is the launch
M. Halberg5 min → - 033FEB · MMXXVI
The case for embedding instead of pitching
Michael K6 min → - 032FEB · MMXXVI
Lifecycle is the most underrated channel in growth
S. Aubergine5 min →
Questions, answered.
Get in touch.
Initiate an engagement. We respond to qualified inquiries within one business day and architect a discovery process before any formal proposal.
- Studiostudio@aymi.agency
- Careersstudio@aymi.agency
- Pressstudio@aymi.agency