Own paid acquisition for two or three client engagements end to end — strategy, build, and optimization across paid search, paid social, and emerging biddable channels. You will be measured on incremental outcomes, not platform-reported ROAS, and you will have the analysts and creative team to back it up.
Responsibilities
- Plan and run full-funnel paid programs across Google, Meta, TikTok, and programmatic, tied to a clear acquisition or revenue target.
- Partner with Growth Intelligence on attribution, geo and holdout tests, and budget allocation that reflects real incrementality.
- Brief and iterate on creative with the Creative Systems team, treating creative as the primary performance lever.
- Report against leading and lagging indicators weekly, in plain language, directly to clients.
What you bring
- 5+ years running paid media at an agency or in-house, with real budget ownership ($100K+/mo).
- Fluency in measurement — you can explain why platform ROAS lies and what you trust instead.
- A track record of scaling acquisition without letting CAC run away from contribution margin.
- Clear, client-ready communication; there is no SDR layer here.
Nice to have
- Experience in DTC, gaming/entertainment, or regulated categories (healthcare, finance).
- Hands-on with server-side conversion APIs and MMM tooling.