Author · 2 editions
Written by
J. Nakashima
Growth Director, Performance
Growth director focused on full-funnel performance. Operates the daily cadence across paid, organic, and lifecycle so the engagement compounds quarter over quarter.
NO.DateTitleAuthorRead
- 064JUL · MMXXVIJ. Nakashima4 min →
Full-funnel is a sequence, not a budget split
Most teams read full-funnel as a pie chart — some money up top, some at the bottom. Run it as a sequence instead, and the top of the funnel finally stops looking like a cost and starts looking like inventory.
- 058JUN · MMXXVIJ. Nakashima4 min →
The map pack is the new homepage
For a local practice, the highest-intent moment a buyer ever has happens on a map — three results, a star rating, a distance, and a "book" button. Most of that real estate is won operationally, not creatively.