Author · 2 editions
Written by
S. Aubergine
Editorial Director
Lifecycle, CRM, and editorial systems specialist. Built the retention engines at three category-defining DTC brands before joining AYMI. Writes about the channel everyone underweights until it carries the quarter.
NO.DateTitleAuthorRead
- 037MAR · MMXXVIS. Aubergine5 min →
Subscription LTV is a creative problem
Most subscription DTC brands diagnose churn as a CRM problem and fix it with email cadence. The leverage actually lives upstream — in the acquisition creative.
- 032FEB · MMXXVIS. Aubergine5 min →
Lifecycle is the most underrated channel in growth
Paid gets the budget, the press, and the dashboard. Lifecycle quietly carries the quarter. The disparity is not a measurement problem. It is a status problem.