Year-round growth for sports brands.
AYMI is the growth and performance marketing partner for sports brands, leagues, and teams. Most spend their attention on the 200 days the games are on; we build for the other 165 — where audiences compound, merchandise sells, and international expansion is won or lost. For a sports brand, 365 days is the season.
AYMI is a growth and performance marketing agency for sports brands, leagues, and teams. We build year-round audience systems — off-season content, international expansion, and merchandise-led acquisition — so growth compounds across all 365 days, not just game days.
- 365-day system
The off-season is the primary growth surface.
- Built to travel
International reach instrumented, not assumed.
- Audiences that compound
Merch and viewership built year-round.
- 01+420%Digital engagement (NBA)
- 023.5xInternational reach lift
- 03365Days a week the audience compounds
What changes in sports.
Sports brands treat the off-season as silent. The audiences that compound — the ones who carry merch revenue, international expansion, and tournament viewership the next year — are the ones that get built in the 200 days nobody talks to them. The Method runs the off-season as the primary growth surface.
Creative systems bend toward documentary-grade behind-the-roster work. The story that sells the merch in October is the story that was filmed in May. Modular content architectures let the league or team ship six months of brand-led content from a single editorial system.
Organic surfaces are creator, community, and national-team programs. The work that wins sports is the work that treats brand as the lever that compounds international reach, not the lever that subsidizes the next ticket sale.
Sports brands are not short on moments. They are short on a year-round audience system.
Leagues, teams, and sports brands already have the moments: game days, highlights, rosters, rivalries, playoff runs, merch drops, and national-team windows. The problem is that almost all of the attention — and the spend — collapses onto the 200 days the games are on.
AYMI builds the system that runs across all 365 — so the off-season content, the international push, and the merch calendar compound into one audience instead of resetting every fall.
- Game-day highlights become off-season retargeting pools.
- Behind-the-roster content becomes paid creative tests.
- Rivalries and storylines become audience-cut creative.
- Merch interest becomes acquisition signal, not just revenue.
- International viewers become a compounding expansion cohort.
- This season's fans become next season's ticket and merch base.
- 01Off-Season
- 02Preseason
- 03In-Season
- 04Playoffs
- 05Merch / Global
- 06Next Season
Where AYMI plugs in.
AYMI fits best when the league, team, or brand already has the fundamentals: a roster, a content engine, rights and highlights, a merch operation, and internal teams driving the brand.
We add the year-round performance system — the audience building, the spend allocation, and the measurement that decides which off-season moments are worth scaling.
- 01
Which off-season stories actually build next season's audience?
- 02
Which content is driving merch intent, not just engagement?
- 03
Which international markets are overperforming?
- 04
Which creators and players move conversion versus only reach?
- 05
Which fans should be retargeted into season tickets or merch?
- 06
Which markets deserve more of the expansion budget?
- 07
Which audiences carry from this season into the next?
The Off-Season Growth Sprint
A focused 30-day engagement to build the year-round audience system before the next season — for a team, a league, or a sports-adjacent brand.
Not a full-year retainer. A focused sprint that shows where off-season content, paid media, merch-as-acquisition, and measurement compound the audience instead of resetting it.
- Leagues
- Teams
- National teams
- Sports-adjacent brands
- Merch and apparel lines
- International expansion
- Audience audit across game-day, off-season, and international cohorts
- Off-season content and creative map by story, roster, and rivalry
- Paid media test plan across Meta, TikTok, YouTube, and programmatic
- Merch-as-acquisition plan tying drops to audience growth, not just revenue
- International expansion plan with market prioritization
- Year-round dashboard for engagement, merch, geo, creator, and audience signals
- 30-day action plan into the next season
Performance systems for every stage of the sports calendar.
- Off-Season
- Preseason
- In-Season
- Playoffs
- Merch / Global
- Next Season
Off-Season Audience Building
Run the off-season as the primary growth surface — documentary-grade content and paid media that compound the audience when no one else is talking to them.
Off-Season Cohort Modeling
Model the cohorts that carry merch revenue, international reach, and viewership into next year — attribution keyed to the 365-day calendar, not 200 game days.
Behind-the-Roster Creative
Docuseries and behind-the-roster systems that ship six months of brand-led content from one editorial engine.
Merch-as-Acquisition
Merch drops tied to audience growth, not just revenue — paid media that turns apparel demand into a compounding fan base.
International Expansion
Targeted lift in global markets — spend that follows worldwide cohort signal rather than the domestic season calendar.
Measurement Layer
Dashboarding around off-season engagement, merch CPA, international reach lift, creator performance, and audience growth.
Every off-season week should compound the audience.
Sports creates attention on game day without trying. The harder question is whether the off-season is building the audience that funds next season.
AYMI helps leagues and teams understand which stories, creators, markets, and merch moments are actually compounding the audience — then turns those signals into year-round media decisions.
- 01Off-season engagement growth
- 02Cost per merch acquisition
- 03International reach lift
- 04Creator / player content performance
- 05Audience cohort growth
- 06Geo-level demand
- 07Retargeting pool growth
- 08Season-ticket intent
- 09Merch ROAS
- 10Returning-fan rate
Sports × AYMI.
Read the argument behind the work.
365 days is the season
Sports brands spend most of their attention budget on the 200 days the games are on. The audiences that compound — merch revenue, international expansion, off-season viewership — are built in the other 165.
- No. 044Growth
How growth systems compound
Most marketing programs do not compound. They cycle. Here is what changes when you build the engine instead of running the campaign.
- No. 032Lifecycle
Lifecycle is the most underrated channel in growth
Paid gets the budget, the press, and the dashboard. Lifecycle quietly carries the quarter. The disparity is not a measurement problem. It is a status problem.
Questions we’re asked, answered directly.
The ones that come up most in first conversations — answered straight, without the sales gloss.
Yes. AYMI partners with leagues, teams, and sports-adjacent brands — the work with the NBA is one example. We build the year-round growth systems that carry merchandise revenue, international reach, and viewership through the off-season and into the next.
Because that is where compounding audiences are built. The fans who buy merch in October and watch internationally next year are reached in the months nobody markets to them. AYMI treats the off-season as the primary growth surface, not dead air between games.
Through brand-led content systems and targeted paid media that follow global cohort signal rather than the domestic season calendar. AYMI measures international reach lift and merchandise revenue against engagement-built audiences, so expansion is instrumented rather than assumed.
Highlights include a 420% rise in digital engagement and a 3.5x lift in international reach with the NBA. The model is consistent: run the off-season as the growth surface, build documentary-grade brand content, and let merchandise and international expansion compound year-round.
Building in sports?
League, team, or sport-adjacent brand? Let's talk about your off-season.